Why Mazda Opted for a Long, Two-Row SUV in the CX-70 Lineup
When Mazda unveiled the 2025 CX-70, many automotive enthusiasts and consumers were surprised to see it essentially as a scaled-down version of the CX-90, rather than a shorter, more compact model akin to the anticipated CX-60. This decision to prioritize length and size was unexpected but strategic. The CX-70’s overall dimensions closely mirror the CX-90, exceeding 200 inches in length, which was a deliberate choice by Mazda to fill a specific market niche.
The unveiling of the Mazda CX-70 was notably understated compared to the dramatic reveal of the CX-90 a year earlier. Social media reactions, including discussions on Reddit and automotive forums, revealed a common desire among buyers for a smaller, more maneuverable midsize SUV, similar to the anticipated CX-60. However, Mazda’s research and development teams ultimately favored a long-wheelbase design, and here’s why:
Enhancing Interior Space and Cargo Capacity
Traditionally, Mazda’s SUVs have emphasized stylish design and driving enjoyment over interior volume, often resulting in less passenger space and cargo room compared to competitors. This positioning has sometimes put Mazda at a disadvantage in segments where specs matter more than driving experience. The new Mazda CX-70, with its extended length and shared platform with the CX-90, aims to change that narrative. It offers a highly competitive interior designed to meet the demands of families and utility-focused buyers.
Thanks to its over 200-inch length and shared wheelbase with the larger CX-90, the CX-70 provides generous second-row legroom and a substantial cargo hold. Unlike the CX-90, which features a foldable third row, the CX-70 benefits from hidden underfloor storage behind the rear seats, allowing for a cleaner, more spacious cargo area. It also features sliding second-row seats to enhance comfort and accessibility. This results in a large, two-row SUV that delivers around 40 cubic feet of standard cargo space, with maximum capacity exceeding 75 cubic feet, making it highly practical for family outings or utility needs.
Strategic Positioning Relative to Other Mazda SUVs
Mazda’s existing lineup includes the compact CX-5 and the more rugged CX-50, both of which are two-row SUVs. Introducing a CX-70 that is only marginally larger than these models would have caused significant overlap, diluting Mazda’s product differentiation. A shorter CX-70 would have been less compelling, offering only slight improvements in second-row space and cargo capacity, which wouldn’t justify the new model’s introduction.
By choosing a longer wheelbase, Mazda effectively created a distinct segment—a large, versatile two-row midsize SUV that stands apart from the CX-5 and CX-50. This design choice also aligns with consumer preferences for more spacious and comfortable midsize SUVs, especially in North America, where buyers tend to favor larger vehicles with ample cargo and passenger room. The long-wheelbase CX-70 thus fills a gap in Mazda’s lineup, bridging the size gap between the smaller models and the three-row CX-90.
While some consumers might still opt for the smaller CX-50 or CX-5 due to parking or garage constraints, the CX-70 offers a compelling alternative for those seeking more space without stepping into full-size three-row SUVs. The pricing strategy will also play a critical role in positioning the CX-70 as a premium yet accessible option within Mazda’s range.
Comprehensive Overview of Mazda’s SUV Portfolio
- Mazda CX-30: Compact, stylish urban crossover
- Mazda CX-5: Popular, high-volume compact SUV with a good balance of size and performance
- Mazda CX-50: Rugged and adventure-ready version of the compact SUV segment
- Mazda CX-70: Large, two-row midsize SUV designed to maximize interior space and versatility
- Mazda CX-90: Midsize, three-row flagship SUV offering premium features and seating for up to eight
Although many hoped that the overseas Mazda CX-60 would serve as the North American CX-70, the size overlap with existing models likely made this impractical. The CX-60’s dimensions closely resemble those of the CX-5 and CX-50, which would have created redundancy. Mazda’s focus on offering a larger, more spacious two-row SUV on its new platform reflects a strategic move to cater to American consumers who prioritize interior space and driving enjoyment.
Future iterations, such as a redesigned CX-5 or CX-50, might address some of these space concerns, perhaps incorporating sliding second-row seats or hybrid powertrains to appeal to a broader audience. However, these models are expected to retain their four-cylinder engines and smaller footprints, maintaining their core identity.
Cost-Effective and Practical Development Choices
From a financial perspective, Mazda’s decision to base the CX-70 on the same platform and body structure as the CX-90 was a pragmatic move. Developing a model that shares components reduces manufacturing costs and streamlines production. Moreover, since the CX-60 was not initially designed for North America, adapting the CX-90’s architecture into the long-wheelbase, two-row CX-70 was more economical than engineering an entirely new model from scratch.
This approach allows Mazda to introduce a larger, more spacious SUV without the costly process of designing and certifying a new platform specifically for the North American market. It’s a strategic balance of cost savings and meeting market expectations.
Initial Market Response and Future Outlook
The initial reactions to the Mazda CX-70 have been mixed. Enthusiasts who desired a more compact, maneuverable SUV are somewhat disappointed, questioning whether the size aligns with their needs. Conversely, families and utility-focused buyers appreciate the additional space and practicality. The true test will be in sales figures and customer feedback over the coming months.
While some may opt for the smaller CX-5 Turbo or CX-50 Turbo, Mazda’s comprehensive lineup provides options for different preferences. The CX-70’s sizable footprint might be a hurdle for some, but it also opens doors to a segment where Mazda has historically been underrepresented—large, sporty, and versatile two-row midsize SUVs. As Mazda continues to evolve and refine its offerings, the CX-70 could become a pivotal model in expanding Mazda’s presence in the competitive SUV market.