Is the Mazda CX-60 Heading to North America?
The Mazda CX-60 is a sophisticated, premium midsize crossover SUV that has gained popularity across several major markets worldwide, including Japan, Europe, and Australia. However, despite its success elsewhere, Mazda has yet to introduce this model to the North American market, which remains notably absent from its global lineup. This raises an intriguing question: could the Mazda CX-60 soon be available in the USA and Canada? Enthusiasts and loyal Mazda customers have been vocal in advocating for the model’s North American debut, especially since Mazda’s recent unveiling of the CX-70 and CX-90, which are larger, three-row SUVs that seem to overshadow the smaller CX-60. Many believe that a shorter, more agile version based on the CX-60’s platform would be a perfect fit for the preferences of American SUV buyers.
Comparing the Mazda SUV Lineup: CX-60, CX-70, CX-50, and CX-5
To understand the positioning of the CX-60, it’s helpful to compare its dimensions with other Mazda SUVs:
- Midsize Mazda CX-70: approximately 200.8 inches in length and 77.6 inches in width
- North American CX-50: roughly 185.8 inches long and 75.6 inches wide
- Next-generation Mazda CX-5: about 180.1 inches long and 72.6 inches wide
From a size standpoint, the CX-60 falls between the compact CX-5 and the larger CX-70. Despite this, the core reason American consumers are eager for the CX-60 isn’t solely about dimensions but revolves around the unique features and driving experience it offers.
The Argument for Introducing the Mazda CX-60 to the US & Canada
Since the launch of the CX-70 and CX-90, which are built on Mazda’s new Large Product Group platform, many have wondered if the smaller CX-60 could also make its way to North America. This platform is distinguished by its rear-biased all-wheel-drive setup and longitudinal inline-six engines, setting it apart from Mazda’s traditional transverse-mounted, four-cylinder models.
The CX-60’s architecture allows for a longer hood and engine bay, enabling it to house a straight-six engine—an engine configuration rarely seen in mainstream SUVs today. The turbocharged 3.3-liter inline-six engine, which produces up to 340 horsepower in the CX-70 and CX-90, could be calibrated similarly for a North American CX-60, offering significantly more power than the 256 horsepower maximum in Mazda’s existing compact SUVs.
Additionally, Mazda offers a plug-in hybrid variant combining a 2.5-liter inline-four engine with electric assistance, providing an attractive option for eco-conscious buyers. Given that the US is Mazda’s largest market globally, it’s logical to assume that demand for this premium, engaging, and efficient midsize SUV would be substantial, potentially leading to strong sales figures if Mazda decided to introduce it.
Markets Where Mazda CX-60 is Currently Available
As of now, the Mazda CX-60 is available in several key markets, including:
- Japan
- Australia
- Europe, including Germany and the UK
- South Africa
- Chile
- Philippines
- Indonesia
- New Zealand
- Singapore
- Taiwan
Many of these countries utilize left-hand drive (LHD) architecture similar to North America, making the transition to the US and Canada potentially smoother. Australia, in particular, has been a significant market for Mazda’s larger SUVs, often ranking second in sales behind Toyota and ahead of Ford. Nonetheless, the overall sales volume in Australia is modest compared to North America’s vast SUV market.
Why Has Mazda Opted for the CX-70 and CX-90 Instead?
Mazda’s decision to focus on larger SUVs like the CX-70 and CX-90 in North America stems from strategic market insights. Officially, Mazda states that American consumers favor larger, more spacious SUVs with greater cargo capacity. While this holds true to some extent, it’s not the whole story.
In reality, Mazda’s market research highlights that the North American market is more inclined towards full-sized and three-row SUVs, which often dominate sales charts. Models like the Jeep Grand Cherokee, Lexus RX, and Genesis GV70 are prime examples of premium midsize SUVs that appeal to this segment. Mazda’s choice to develop the CX-70 as a long, two-row vehicle rather than a widened version of the CX-60 is influenced by factors such as:
- Additional cargo space behind the rear seats
- Sizing overlap with existing models like the CX-50 and CX-5, which could cannibalize sales
- Cost considerations related to vehicle certification and regulatory compliance
Furthermore, Mazda’s market strategy appears to target the lucrative segment of premium, powerful two-row SUVs, which still retains a dedicated customer base despite the popularity of larger, three-row options.
The Prospect of the Mazda CX-60 in North America
At present, the US and Canada miss out on Mazda’s sleek, right-sized midsize SUV—the CX-60. However, compelling arguments exist on both sides regarding its potential introduction. Mazda North American Operations (MNAO) and Mazda headquarters are undoubtedly aware of the strong interest among consumers and dealers alike.
Perhaps the upcoming third-generation Mazda CX-5, which promises to be more refined and competitive, will help satisfy some of these demands. Still, expanding the market reach of the CX-60 through a mid-cycle update or launching a second-generation model could be a strategic move to fill this niche. Integrating the CX-60 into the lineup as an optional package based on the CX-70 platform might be an effective way to offer the best of both worlds: size, performance, and practicality.
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