A Legacy of Adventure and Innovation
The Mahindra Thar has long been celebrated as an emblem of rugged exploration and adventurous spirit. Launched in 2010, it seamlessly blended the timeless appeal of traditional off-road vehicles with modern technological advancements. Over the years, Mahindra has continually refined the Thar, transforming it into a versatile vehicle that meets the evolving demands of adventure lovers and urban explorers alike. The latest iteration, the Thar Roxx, stands as a testament to this evolution, designed to elevate off-road capabilities while offering a contemporary driving experience.
Bold Design and Eye-Catching Aesthetics
The Thar Roxx commands attention with its audacious and aggressive styling cues. Its commanding front profile features a prominent grille flanked by sleek LED headlamps that lend a modern yet rugged look. The muscular wheel arches, high ground clearance, and bold stance emphasize its off-road prowess, making it an unmistakable presence on any terrain. The vehicle’s rear design complements the front with stylish LED tail-lights and a sturdy spare wheel mounted on the tailgate. Available in a variety of vibrant and eye-catching colors, the Thar Roxx allows owners to personalize their vehicle to reflect their adventurous personality.
Spacious, Comfortable, and Practical Interior
Inside, the Mahindra Thar Roxx combines durability with comfort. The cabin is thoughtfully designed with tough yet refined materials, ensuring resilience against rough terrains while providing a cozy environment for occupants. With generous legroom and headroom for both front and rear passengers, it is well-suited for long journeys and weekend getaways. The dashboard features a contemporary design with a large touchscreen infotainment system supporting navigation, music, and connectivity features such as Apple CarPlay and Android Auto. The instrument cluster provides vital information clearly, enhancing the overall driving experience, whether on city streets or off-road trails.
Performance and Superior Off-Road Capability
The Thar Roxx offers a choice of powertrains to suit different preferences. Customers can select between a spirited 2.0-liter turbocharged petrol engine generating approximately 150 bhp and 320 Nm of torque or a robust 2.2-liter diesel engine delivering around 130 bhp and 300 Nm. Both engines are paired with either a 6-speed manual transmission or an automatic gearbox, providing flexibility and control. Equipped with a sophisticated four-wheel-drive system and a low-range transfer case, the Thar Roxx is engineered to conquer challenging terrains, including rocky paths, muddy trails, and steep inclines with ease.
Cutting-Edge Technology and Features
The Thar Roxx is packed with innovative features that enhance both convenience and safety. Its central touchscreen infotainment system serves as the command hub for navigation, entertainment, and vehicle settings. Connectivity options include Bluetooth, USB, and auxiliary inputs, along with a premium sound system delivering immersive audio quality. Additional technological enhancements include multi-functional steering controls, climate control, and advanced driver assistance features such as hill hold control and traction management, ensuring a confident drive in all conditions.
Safety and Security for Every Journey
Ensuring safety is a core priority for the Mahindra Thar Roxx. It comes equipped with multiple airbags, anti-lock braking system (ABS) with electronic brakeforce distribution (EBD), electronic stability control, and a suite of driver assistance technologies. Features like hill hold control and traction control further enhance stability and control on difficult terrains. These comprehensive safety measures aim to provide peace of mind, whether navigating urban environments or exploring off-road landscapes.
Environmentally Responsible and Future-Ready
The Thar Roxx adheres to the latest Bharat Stage 6 (BS6) emission standards, reflecting Mahindra’s commitment toward sustainable mobility. Its eco-friendly design reduces harmful emissions without compromising on performance, aligning with global efforts to promote greener transportation options.
Affordable Price Point for Adventure Seekers
True to Mahindra’s philosophy, the Thar Roxx is expected to be competitively priced, making it accessible to a broad spectrum of customers. Its affordability combined with high-end features makes it an attractive choice for those seeking adventure without breaking the bank, offering value for money and an exhilarating driving experience.
Ideal for a Diverse Range of Users
- Adventure Enthusiasts: Perfect for tackling rugged terrains and exploring remote locations.
- Urban Commuters: Stylish, compact, and versatile enough to handle city traffic with ease.
- Families: Spacious and practical, suited for daily use and weekend escapades.
Reliable Support and Service Network
Mahindra’s extensive service and support network ensures owners of the Thar Roxx receive prompt maintenance, genuine spare parts, and expert assistance across the country, ensuring longevity and peace of mind throughout ownership.
Transforming the SUV Market Landscape
The release of the Mahindra Thar Roxx is poised to make a significant impact in the SUV segment. Its combination of ruggedness, modern features, and competitive pricing challenges existing competitors and encourages innovation across the industry. It is expected to attract a new wave of customers eager for a vehicle that balances adventure, style, and practicality.
A New Chapter for Mahindra’s Iconic SUV
The Mahindra Thar Roxx signifies a bold step forward in Mahindra’s journey, blending iconic design with cutting-edge technology and unmatched off-road capabilities. Whether you’re venturing into uncharted terrains or navigating urban streets, the Thar Roxx is engineered to deliver an exceptional driving experience. For those seeking a versatile, stylish, and rugged vehicle that embodies the spirit of adventure, the Thar Roxx stands ready to redefine every journey with confidence and style.